We chat events, Paris Fashion Week and how to start a blog, with Holly from The Boyfriend Shirt - the cool kids of the Perth Blogging scene.


1. Hi Holly! We LOVE The Boyfriend Shirt, what inspired you to start?:



Lou and I wanted to create a 'one stop' space where people could check out all the amazing things that were going on in Perth! We wanted to be a platform for emerging artists, designers and cultural organisations that we were passionate about.


3. Who is in your team/works with you?:

Lou and I manage the day to day admin, articles and instagram as well as attending events to blog about them. We then have a photographer Kai (check him out on insta at @kairidley) who attends some events with us and also helps us out with interview pictures or any pictures of us when needed. We have a feature writer Kaleb too who is a busy man but writes for us when he is free!


4. Your blog features some great local cafes, do you have a favourite at the moment?:

We have both just moved to new neighbourhoods so it's always exciting to discover new favourites. At the moment probably Little Bird in Northbridge, Taylor's in the Swan Valley and of course The Loft in Freo will always have our heart!


Holly and Louisa

Holly and Louisa

5. What are some of the cool events you have been to this year?:

Gosh, we have been so lucky to see so many amazing things Perth has to offer this year! Some highlights would be the Truffle Kerfuffle, Polo in the Valley, and meeting Patricia Field for Enex100. We have also been involved in some events this year such as The Hidden Sound and putting on our first YOUNGATART night at Linton and Kay Gallery.


6. Now I see The Boyfriend Shirt just got back from Paris, tell us a bit about that!:

Lou headed over for Paris Fashion Week and was able to meet up with other bloggers and designers to check out the new season's trends. Check out her Fashion Week photo diary and her behind the scenes shoot with Perth favourite Aurelio Costarella now up on the blog!


7. What tips do you have for someone who would like to start a blog?:

Be prepared to work from the moment you wake up until the moment you go to sleep and then some. When we travel we end up waking up in the middle of the night to answer emails and touch base with each other but for us we love it so it isn't a hardship. If you make sure you are blogging about your passion then it never gets too hard to manage!

Surround yourself with good people who support you and understand - whether it is making date night somewhere to review for the blog, or patient friends who won't mind you taking a million pictures for your site. It is so important to have these people around you believing in you!